About Us

Launched in 2021, by two young driven sisters Sidra Mustafa & Asma Mustafa, the brand Asma & Sidra (Formerly known as Impression Wears) has come a long way in such a short span of time. Asma & Sidra wanted to break the barriers of the Pakistani fashion industry by making fashion affordable for everyone while maintaining the best quality. The Asma & Sidra brand is best known for it's specialized, rich textiles, cheerful colors, versatile designs and embroideries on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best artisanship in Pakistan. Asma & Sidra defines a clear love for eastern vintage and traditions in their couture's because tradition is a gift of the spirit. Asma & Sidraexists to brings the most beautiful western philosophies to eastern couture. Asma & Sidra delivering ethically sourced and high quality collections to people across the world.